KITCHEN PHILIP
Listed in 'The Top 50 Gurus Who Influenced the Future of Marketing', Marketing Business, December 2003, pp. 12-16.
Tied for 16th place in the world in terms of comparative author ranking in the domain of advertising, Journal of Advertising, 37 (3), 2008, p85.
Fellow of the Chartered Institute of Marketing (FCIM), the Royal Society for Arts, Manufacture, and Commerce (FRSA), Higher Education Academy (FHEA); and Institute of Directors, UK. Fellow of the Academy of Marketing Science; Member of the Academy of Advertising, and Betta Gamma Sigma, USA.
Professor Emeritus, Brock University, Canada.
From January, Professor of Marketing at Salford University Business School, UK.
From September 2018, Affiliated Professor, ICN Nancy, France.
Previously
– Research Professor in Marketing at ESC Rennes School of Business, France.
– Dean of the Faculty of Business and Tenured Professor of Marketing, Brock University, Toronto, Canada and Affiliated Research Professor of Marketing at ESC Rennes School of Business, France.
– Founding Professor of Strategic Marketing at Hull University Business School, UK. Prior to Hull, was the first holder of the Martin Naughton Chair in Business Strategy/Marketing at Queen’s University, Belfast, where he developed, founded, and directed the Executive MBA programme. Before Queens’ held academic positions within the Department of Marketing at Strathclyde University and the Management School at Keele University.
A graduate of the CNAA (B.A. [Hons]) initially, received M.Sc., M.B.Sc. in Marketing from UMIST and Manchester Business School respectively, and Ph.D. from Keele University, UK.
His teaching and research interests lie in integrated marketing communications, corporate communications, promotion management, and marketing management, with a growing interest in marketing theory.
Since 1984, he has been teaching ad researching in the Marketing domain. He is the Founder and Editor of the Journal of Marketing Communications (Routledge), now in Volume 20. He has authored, co-authored and/or edited twenty books (see publications).
Currently, co-editing (with Ray Taylor) a special issue of European Journal of Marketing on After-Sales Services.
Professor Kitchen has contributed to many journals including: Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, International Journal of Advertising, Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing, International Journal of Human Resource Management, International Journal of Market Research, Journal of Marketing Education; and, several other academic and practitioner journals and media.
Founded, organised, and chaired the 1st International Conference on Marketing and Corporate Communications and was Editor of the Proceedings (Keele, 1996). This Conference is now an annual event (Keele, 1996; Antwerp, Belgium, 1997; Glasgow, Scotland 1998; Salford, 1999; Erasmus, The Netherlands, 2000; Queen’s, Belfast, 2001; Antwerp, Belgium, 2002; London Metropolitan, 2003; Warwick, 2004; Intercollege, Cyprus, 2005; Ljbljana, Slovenia 2006; Middlesex 2007; Slovenia, 2008; University of Nicosia, Cyprus, 2009; Aarhus University, Denmark, 2010; University of Athens, Greece, 2011; ESC Rennes, France 2012; Salerno, Italy, 2013; Milan, Italy UK 2014; Izmir, Turkey, 2015; Middlesex University, UK 2016; Zarogoza University, Spain, 2017, University of Exeter, UK 2018; Ariel University, Israel, 2019.
Serves on the Editorial Advisory Board or is a Review Board Member for the Journal of Advertising, Journal of Marketing Management, European Journal of Marketing, Management Decision, International Journal of Advertising, Marketing Intelligence and Planning, Corporate Reputation Review, Euro- Mediterranean Journal of Business, The Asia Pacific Journal of Marketing and Logistics, and International Journal of Management Studies and Research. He is an occasional reviewer for a number of other academic journals, including Journal of Marketing, Journal of Advertising Research, Marketing Education Review, Journal of Brand Management, International Business Review, and Journal of Strategic Marketing, and for several international marketing conferences. He also sits on the executive or organising committee of several academic conferences.
He has presented papers on marketing management, or aspects of corporate or marketing communications in the UK, Cyprus, Switzerland, the Czech Republic, Estonia, Slovenia, Malaysia, Latvia, France, Slovakia, The Netherlands, Germany, Belgium, Portugal, Australia, New Zealand, Spain, Norway, The Republic of Ireland, Northern Ireland, Israel, Mexico, Colombia, Italy, South Africa, Canada and the United States.
Diplômes et formations
Postes
Cours enseignés
Intêrets de Recherche
Publications
KITCHEN, P., « Book review – « Doing Semiotics: Research for Marketers at the Edge of Culture, by Laura Oswald, Oxford, UK, Oxford University Press », Journal of Marketing Communications, Décembre 2022, vol. 28, no. 7
KITCHEN, P., « Book review – Encyclopedia of tourism management and marketing, edited by Dimitrios Buhalis, Edward Elgar », Journal of Marketing Communications, Décembre 2022
PETRESCU , M., P. KITCHEN, C. DOBRE, S. BEN MRAD, A. MILOVAN, D. GOLDRING, A. FIEDLER, « Innocent until proven guilty: suspicion of deception in online reviews », European Journal of Marketing, Avril 2022, vol. 56, no. 4, pp. 1184-1209
RODRIGUEZ-PRIEGO, N., L. PORCU, P. KITCHEN, « Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation », Journal of Business Research, Février 2022, vol. 140, pp. 546-555
SCHULTZ , D., G. KERR, P. KITCHEN, « Replication and George the Galapagos tortoise », Journal of Marketing Communications, Juin 2022, vol. 28, no. 3, pp. 313-328
SYED ALWI, S. F., J. BALMER, M.-C. STOIAN, P. KITCHEN, « Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication », Qualitative Market Research: An International Journal, Août 2022, vol. 25, no. 4, pp. 405-432
VERNUCCIO, M., L. CESAREO, A. PASTORE, P. KITCHEN, « Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework », International Journal of Advertising, Mai 2022, vol. 41, no. 3, pp. 519-540
KASKAS, M., P. KITCHEN, « Investigating the Concept of Web Atmospherics in the Luxury Industry » dans ARTEMOCC – 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France co-auteurs présentés
KITCHEN, P., « ‘Academic and Teaching Realities: The Transitioning Process… Pandemic or Otherwise » dans 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Chypre
KITCHEN, P., « Keynote – « Post-Covid Business, Brand and Communication Realities » dans China Brand Innovation Summit, 2022, Beijing, Chine (RPC)
KITCHEN, P., « Keynote – Note from the Conference Founde » dans 6th Corporate and Marketing Communications Conference, 2022, Chypre
KITCHEN, P., « Toward GIMC: A Time and a Season? » dans 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Chypre
KITCHEN, P., T. ANISIMOVE, S. BILLORE, « Ego-depletion is in the Way: The Challenges of Controlled Communication and the Role of Regulatory Fit in Individual Regulatory Focus » dans AMA Global Marketing SIG Conference, 2022, Crete, Grèce
KITCHEN, P. – « IMC, New Horizon – False Dawn? , Masterclass at Cranfield University Management School » – 2022, Royaume Uni
KITCHEN, P., M. E. TOURKY, Integrated Marketing Communications – A Global Brand-Driven Approach, Palgrave Macmillan, 2022
KITCHEN, P., S. BULMER, « In memoriam of professor Lynne Eagle », Journal of Marketing Communications, Novembre 2021, vol. 28, no. 1, pp. 1 – 2
MOSCA, F., P. KITCHEN, V. CHIAUDANO, « Investigating the Impact of Luxury Brands’ Traditional and Digital Contents on Customer-Based Brand Equity » dans Developing Successful Global Strategies for Marketing Luxury Brands., Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo Eds, IGI Global, chap. 5, pp. 81 – 100, 2021
FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, « The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers » dans 9th Academic Conference. 3-5 September, 2021, Grèce
CASALEGNO, C., E.CANDELO, G.SANTORO, P.KITCHEN, « The perception of tourism in coffee‐producing equatorial countries: An empirical analysis », Psychology and Marketing, Janvier 2020, vol. 37, no. 1, pp. 154-166
DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU, « Guest Editorial : Communication and social media management: theory, research and practice », Qualitative Market Research: An International Journal, Octobre 2020, vol. 23, no. 3, pp. 333 – 337
FOROUDI, P., A. NAZARIAN, S. ZIYADIN , P. KITCHEN, K. HAFEEZ, C. PRIPORAS, E. PANTANO, « Co-creating brand image and reputation through stakeholder’s social network », Journal of Business Research, Juin 2020, vol. 114, pp. 42-59
FOUROUDI, P., P. KITCHEN, R. MARVI, T. N. AKARSU, H. UDDIN, « A bibliometric investigation of service failure literature and a research agenda », European Journal of Marketing, Octobre 2020, vol. 54, no. 10, pp. 2575 – 2619
HA, H.-Y., P. KITCHEN, « Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era », European Journal of Marketing, Mai 2020, vol. 54, no. 6, pp. 1383-1405.
KANSO, A. M., R. A. NELSON, P. KITCHEN, « BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand », Journal of Marketing Communications, Septembre 2020, vol. 26, no. 7, pp. 703-731
KITCHEN, P., « Editorial – In memory of Don E. Schultz », Journal of Marketing Communications, Juin 2020, vol. 26, no. 6, pp. 571–574
KITCHEN, P., « Guest Editorial: The Janus face of customer service », European Journal of Marketing, Octobre 2020, vol. Vol. 54, no. 10, pp. 2289-2293
KITCHEN, P., « Marketing and sustainability in the 21st Century », SINERGIE – Italian Journal of Management, Avril 2020, vol. 38, no. 1, pp. 21-30
KITCHEN, P., M. TOURKY, « Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape? », Revista de Estudios Empresariales. Segunda época., Décembre 2020, no. 2, pp. 7-11
KITCHEN, P., M. TOURKY, M. PETRESCU , C. RETHORE, « Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19 », Academy of Business Journal, Juin 2020, vol. I, pp. 9-27
PALAZZO, M., P. FOROUDI, P. KITCHEN, A. SIANO, « Developing corporate communications: insights from the Italian scenario », Qualitative Market Research: An International Journal, Janvier 2020, vol. 23, no. 3, pp. 407 – 426
PORCU, L., S. DEL BARRIO-GARCÍAA, P. KITCHEN, M. TOURKY, « The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance », Journal of Business Research, Octobre 2020, vol. 119, pp. 435-443
TAYLOR, C. R., P. KITCHEN, M. E. SARKEES, C. O. LOLK, « Addressing the Janus face of customer service: a typology of new age service failures », European Journal of Marketing, Mai 2020, vol. 54, no. 10, pp. 2295-2316
TOURKY, M., P. KITCHEN, A. SHAALAN, « The role of corporate identity in CSR implementation: An integrative framework », Journal of Business Research, Septembre 2020, vol. 117, pp. 674-706
TOURKY, M., P. KITCHEN, S. F. SYED ALWI, T. C. MELEWAR, A. SHAALAN, « New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry », Journal of Business Research, Mars 2020, vol. 109, pp. 595-606
VRANTIS , D., E. LEONIDOU, M. CHRISTOFI, R. KAUFMANN HANS, P. KITCHEN, « Intercultural service encounters: a systematic review and a conceptual framework on trust development », EuroMed Journal of Business, Novembre 2020
DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU – « Special issue, Communication and social media management: theory, research and practice » – 2020, Qualitative Market Research: An International Journal
KITCHEN, P., C. R. TAYLOR – « Special Issue, The Janus Face of Customer Service » – 2020, European Journal of Marketing
ALWI, S., N. CHE-HA, B. NGUYEN, E. M. GHAZALI, D. M. MUTUM, P. KITCHEN, « Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students », Qualitative Market Research: An International Journal, Décembre 2019, vol. 23, no. 1, pp. 47 – 68
HASAN, R., L.YINGGANG, P.KITCHEN, M.RAHMAN, « Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study », Strategic Change, Septembre 2019, vol. 28, no. 5, pp. 345-353
JAIN, V., P.KITCHEN, B.GANESH, A.GARG, M.PATHAK-SHELAT, « Discovering surrogate branding via online image development: a case from India », International Journal of Management Concepts and Philosophy, Mai 2019, vol. 12, no. 3, pp. 342-359
KITCHEN, P., N.SALLEH, C.NORBANI, A.MOHD-ANY, « Online Purchasing: The Role Of Web Experience Factors », International Journal of Electronic Marketing and Retailing, 2019
PROCTOR, T., P.KITCHEN, « Celebrity Ambassador/Celebrity Endorsement – Takes a Licking but Keeps on Ticking », Journal of Strategic Marketing, Août 2019, vol. 27, no. 5, pp. 373-387
KITCHEN, P., « The Dominant Role of Marketing in the 21st Century: The Marketing Leviathan » dans 24th International Conference on Corporate and Marketing Communications, 2019, Ariel, Israël
KITCHEN, P., C.CHIVERA, « The Perception of Tourism in Equatorial Countries of Coffee Production: An Empirical Analysis » dans INEKA, University of Verona, 2019, Verona, Italie
KITCHEN, P., S.JANG, J.CHUNG, « The Effect of Price Differences Among Base and Add-on Products of Mobile Games on Add-on Product Sales » dans Global Fashion Management Conference, 2019, Paris, France
MOSCA, F., C.CARALEGNO, P.KITCHEN, V.CHIAUDANO, « An Exploratory Study about Fake News and Generation Z » dans 39th Convego Nazionale Aidea, University of Torino, 2019, Torino, Italie
BEN YOUSSEF , K., M.VIASSONE, P.KITCHEN, « Exploring the relationship between customer education and customer satisfaction », SINERGIE – Italian Journal of Management, Janvier-Avril 2018, vol. 125
BEN YOUSSEF, K., T.LEICHT, P.KITCHEN, M.PELLICELLI, « The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context », Journal of Strategic Marketing, Décembre 2018, vol. 26, no. 8, pp. 723-739
FOROUDI, P., Z.JIN, S.GUPTA, P.KITCHEN, M. M.FOROUDI, « Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention », Journal of Business Research, Août 2018, vol. 89, pp. 462-474
JANG, S., P.KITCHEN, J.KIM, « The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses », Journal of Business Research, Novembre 2018, vol. 92, pp. 250-259
KITCHEN, P., « Diversity, Dimensionality, Distinctiveness », Journal of Marketing Communications, Janvier 2018, vol. 24, no. 1, pp. 1-2
PROCTOR, T., P.KITCHEN, « Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking », Journal of Strategic Marketing, Janvier 2018
ZOLKEPLI , I. A., Y.KAMARULZAMAN, P.KITCHEN, « Uncovering psychological gratifications affecting social media utilization: a multiblock hierarchical analysis », Journal of Marketing Theory and Practice, Octobre 2018, vol. 26, no. 4, pp. 412-430
KITCHEN, P., A.KANSO, R.NELSON, « The BP Brand and the Deepwater Horizon Oil Spill: How Company Management Employed Public Relations to Restore a Damaged Reputation » dans 22nd International Conference on Corporate and Marketing Communication, Exeter University, 2018, Exeter, Royaume Uni
KITCHEN, P., S.JANG, « Effects of Gamified Customer Values and Characteristics on Engagement and Purchases: Evidence from Mobile Exercise App Uses » dans HICSS, 2018, Hawaii, Etats-Unis d’Amérique
KITCHEN, P., V.JAIN, B.GANESH, « Discovering Surrogate Branding via Online Image Management: A Case from India » dans AMS Conference, 2017, Seattle, Etats-Unis d’Amérique